Pharrell Williams joins PETA to sponsor Toronto Film Festival for animal-friendly awards
PETA's Artivist Awards to recognize films that promote kindness to animals
Pharrell Williams is partnering with PETA to sponsor the organization's Artivist Awards at the Toronto International Film Festival (TIFF). The awards will recognize films that promote kindness to animals.
The Artivist Awards were created by PETA to honor films that raise awareness about animal rights issues and encourage viewers to make compassionate choices.
The awards are judged by a panel of experts in the fields of animal protection, entertainment, and media.
Previous winners of the Artivist Awards include "Okja," "Blackfish," and "My Octopus Teacher."
Williams is a longtime supporter of PETA and has spoken out against animal cruelty on several occasions.
He said in a statement that he is "proud to support the Artivist Awards and recognize films that promote kindness to animals."
The 2023 Toronto International Film Festival will be held from September 8 to 18.
Details about the Artivist awards
The Artivist Awards will be presented in three categories:
- Best Narrative Feature
- Best Documentary Feature
- Best Short Film
The winners will be announced at a ceremony on September 14.
Pharrell Williams' history of animal advocacy
Pharrell Williams has been a vocal advocate for animal rights for many years.
In 2013, he narrated the documentary "The Cove," which exposed the dolphin hunting industry in Taiji, Japan.
He has also worked with PETA on several campaigns, including one to ban the sale of fur in California.
PETA's work to promote animal rights
PETA is the world's largest animal rights organization, with more than 6.5 million members and supporters.
The organization works to promote animal rights through a variety of campaigns, including undercover investigations, public education, and corporate outreach.
PETA's goal is to create a world where animals are treated with respect and compassion.
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